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DIGI-TECH NEWS

SLCB LAUNCHES DIGITAL MARKETING FOR MICE EVENTS

Lankapuvath | Colombo | 14-04-2024 |
Unlocking success: Sri Lanka Convention Bureau hosts educational session on connecting digital marketing for MICE/Business events

The Sri Lanka Convention Bureau (SLCB) hosted a transformative educational session aimed at bridging the gap between digital marketing strategies and successful MICE (Meetings, Incentives, Conferences, and Exhibitions) and Business Events on 27 March at the auditorium of the Sri Lanka Institute of Tourism and Hospitality Management.
Led by esteemed industry experts Mr. Umair Wolid : President of the Digital Marketing Association of Sri Lanka and the CMO of Meta Asp at Roar AdX and Mr. Udara Dharmasena: Vice President Client Success Meta Asp at Roar AdX, the session covered the background of digital marketing in detail, providing attendees with invaluable insights into global trends and innovative strategies tailored specifically for the events industry.
Mr. Wolid and Mr. Dharmasena captivated the audience with their comprehensive overview of digital marketing’s evolving landscape and its vital role in shaping the success of modern-day events. Through engaging presentations and interactive discussions, attendees gained a deeper understanding of how to leverage digital platforms to enhance event visibility, engagement, and overall impact.
The event attracted over 100 participants, including industry members and students pursuing degrees in event management and hospitality management.
“We are pleased to have hosted this kind of an educational session focused on the connection of digital marketing and event management,” said Ms. Kumudu Hennedige, Manager Research, and Development & Training at the Sri Lanka Convention Bureau. “The enthusiastic participation highlighted the industry’s growing recognition of the importance of mixing digital strategies into event planning and execution. We extend our sincere gratitude to Mr. Wolid and Mr. Dharmasena for their invaluable contributions and look forward to continuing to empower industry professionals with the knowledge and tools needed to thrive in today’s competitive landscape.”
The Sri Lanka Convention Bureau remains committed to facilitating educational initiatives that empower industry professionals and elevate Sri Lanka’s position as a premier destination for MICE and Business Events.

Photo gallery
Images -01 – Mr. Wolid & Mr. Dharmasena addressing the audience
Image -02 – Mr. Udara Dharmasena answering the questions
Image -03 – Mr. Umair Wolid presenting

India stands as testimony to the power of DPI.

Lankapuvath | Colombo | 03-04-2024 |
Welcome Remarks by High Commissioner of India to Sri Lanka Santosh Jha at Digital Public Infrastructure Conference on March 26, 2024 at Hotel Taj Samudra, Colombo.

I am delighted to welcome you all to this conference on Digital Public Infrastructure with the theme of Enable, Empower and Enrich. At the outset, let me thank H.E. the President Mr. Ranil Wickremesinghe for joining us today. I would also like to thank Hon. State Minister of Technology Mr. Kanaka Herath and his team for partnering with us and making this event happen.

The conference sessions will explore the transformative potential of DPI for enabling service delivery, empowering communities by fostering inclusivity and enriching the economy by driving innovation.

India’s own journey stands as testimony to the power of DPI. The digital transformation in India over the last decade or so has been driven by these interoperable and open protocols of DPI. India’s DPI journey started with the basic need to provide direct access to public services and Government benefits to our citizens. This is what gave birth to India’s Digital Identity Number AADHAAR- and the Unique Identification Authority of India in 2016. This became the foundational building block of DPI … and the magic began.
At the heart of this magic is what we call India Stack: government-backed APIs, or Application Programming Interfaces, upon which third parties can build software with access to government IDs, payment networks and data. This digital infrastructure is interoperable and “stacked” together - meaning that private companies can build apps integrated with state services to provide consumers with seamless access to everything from welfare payments to loan applications and making investments.
Probably even the architects of AADHAAR didn’t envisage that India was on path to finding a world-beating solution for building out and regulating the online commons that is more equitable than the laissez-faire approach, more transparent and more innovative than some of the regulation-heavy models.
Today Aadhaar, covers more than 1.3 billion of our people. We have used the power of the JAM trinity- Jan Dhan bank accounts, Aadhaar, and Mobile- to revolutionize financial inclusion in India. The scale, speed and scope of this transformation is beyond imagination. First, it has enabled social welfare systems at a scale that is unprecedented. It has allowed the government to make 450 million direct cash transfers or transfer food rations to 850 million to the poor and underprivileged, directly in full transparency. Direct Benefits Transfer of government support is also plugging leakages, and has saved over 33 billion US dollars.
Second, Aadhar and the associated DPI has also improved ease of living for the citizens by making it easy to avail of government services, whose delivery has improved remarkably and again fostered transparency and removed possibilities of corrupt practices. For example, fully digitized taxation systems are promoting transparency and e-governance. In other words, by leveraging technology, we have been able to transform Governance, and made it more efficient, inclusive, faster and transparent.
Another dimension of the DPI and my third point is about how it has transformed innovation and enterprise in India. Every month, nearly 10 billion transactions take place on UPI, our instant payment system. More than 45% of the global real time payments happen in India. The CoWIN portal supported India's Covid vaccination drive. It helped in the delivery of over 2 billion vaccine doses along with digitally verifiable certificates. There are currently 122,000 startups in India, with 113 unicorns- increasing number of jobs from approx. 40,000 in the sector in 2014 to 1.3 million jobs in 2024. The Open Network for Digital Commerce is also democratizing e-Commerce.
At the recently concluded G20 Presidency of India, emerged the first-ever global definition of DPI in the G20 New Delhi Leaders’ Declaration. It is “a set of shared digital systems that are secure and interoperable, built on open technologies, to deliver equitable access to public and/or private services at a societal scale”. The Indian G20 Presidency brought about a mind-shift in a way, and outlined the holistic development that can potentially be brought about by a good DPI. The Indian presidency also proposed the creation of the One Future Alliance (OFA)—“a voluntary initiative that aims to bring together governments, the private sector, academic and research institutions, donor agencies, civil society organisations and other relevant stakeholders and existing mechanisms to synergize global efforts in the DPI ecosystem.”
We also see DPI now in our bilateral joint statements-as also in the India-Sri Lanka Vision Document adopted by our leaders during the visit of His Excellency President Ranil Wickremesinghe to India, in July 2023, where both our leaders agreed to leverage India’s DPI in accordance with Sri Lanka’s requirements and priorities towards effective and efficient delivery of citizen-centric services to the people of Sri Lanka. We are already working with the Government of Sri Lanka to roll out the Unique Digital Identity Project based on MOSIP architecture. And we strongly believe that as in case of India- this UDI is not an end- rather the beginning of the digital magic for Sri Lanka.

The value proposition of DPI is the combination of three components—technology, governance and markets - to achieve sustainable and robust digital transformation. It is not about one-off technology solutions but about incorporating a wider theory of change that brings about digitisation across domains. This is the very premise of the Conference. In the two panels today, the first one on Accelerating Digital Sri Lanka will focus on governance and service delivery, while the second panel on Unlocking the Digital Stack will take the conversation beyond foundational DPI to discuss the benefits of DPI in the entrepreneurial space and economy.

I extend my heartiest welcome and gratitude to all the experts from India who have travelled for the conference today. We have several senior representatives from all relevant agencies in India, including the co-chair of Centre for Digital Public Infrastructure and ex-Chief Architect, UIDAI Dr. Pramod Varma, Joint Secretary looking at Startup India Mr Sanjiv and his StartUp India team , Director Mr. Rajesh Kumar from our Ministry of Electronics & Information Technology, CEO of IIT Madras Incubator Pravartak Technologies Foundation Dr. Raman, the MOSIP Country Implementations Team Head Mr. Krishnan Rajagopalan, as well as representing the IT industry in India, we have Chairperson NASSCOM Mr. Nambiar. The fact that you are all present here in person demonstrates the belief in the potential of DPI to bring developmental dividends to Sri Lanka.

Let me also welcome our speakers from Sri Lanka, especially Hon. State Minister Kanaka Herath and Hon. MP Harsha De Silva who will open the two panels and set the stage for the conversation. Secretary, Ministry of Technology Dr. Dharmasri Kumaratunge, Dr. Hans Wijayasuriya who is joining us virtually and Mr. Fadhil Bakeer Markar of UNDP, PickME CEO Mr. Jiffry Zulfer, Mr. Ruwindhu Peiris, MD Stax Colombo, who is also representing SLASSCOM and Mr Sujeewa Mudalige, I welcome you all to the conference.
I hope the sessions today will ignite ideas, propelling Sri Lanka to embrace DPI as a catalyst for growth, inclusivity, and citizens’ welfare.


***


Embracing the future of mobility:

Lankapuvath | Colombo | 03-04-2024 |
How New Energy Vehicles are powering a greener future

In the landscape of modern mobility, a quiet revolution is underway, reshaping how we navigate our lives and interact with our environment. New Energy Vehicles (NEVs), a category encompassing electric vehicles (EVs), plug-in hybrid electric vehicles (PHEVs) and other alternative options, are emerging as the vanguard of sustainable living. These automobiles herald a future where clean energy and technological innovation converge to create a healthier planet and more livable cities.

The Environmental Vanguard: Reducing Emissions and Fuel Dependence
At the heart of the movement is a commitment to diminishing our environmental footprint. NEVs offer a clear path to reducing greenhouse gas emissions, a crucial step in combatting climate change. This direct reduction in pollutants like nitrogen oxides and particulate matter translates to cleaner air. For instance, a study by the California Air Resources Board found that a shift to NEVs could reduce smog-forming emissions from cars and trucks by up to 80% by 2030 .
Moreover, these vehicles are key players in the global effort to reduce dependence on fossil fuels. By harnessing electricity, especially if generated from renewable sources like solar and wind power, they pave the way for a more sustainable energy landscape. China, the world's largest car market, is a prime example. The country has invested heavily in renewable energy and NEV infrastructure, achieving a NEV penetration of 45% by March 2024. Additionally, in Europe, countries like Norway have set ambitious targets, aiming for all new cars sold to be zero-emission by 2025. Meanwhile, Germany, a leader in the automotive industry, has set a target of 7 millioin electric vehicles on the road by 2030, while the UK aims for all new cars to be zero-emission by 2035.
Urban Renewal: Breathing Life into Cities
The adoption of NEVs brings tangible benefits to urban environments. One of the most immediate impacts is the improvement in air quality. Cities that embrace EV, like Shenzhen, China, which boasts a large fleet of electric taxis, witness a marked decrease in air pollution, leading to healthier communities and a reduction in pollution-related diseases .
Furthermore, NEVs contribute to a quieter urban atmosphere. The absence of engine noise reduces sound pollution, creating more serene cityscapes and enhancing the quality of life for residents. In major cities around the world, electric buses are playing an increasingly important role.

Innovation and the Road Ahead

The NEV industry is at the forefront of automotive innovation, driven by the quest for efficiency, safety, and sustainability. Advancements like Lithium Iron-Phosphate Batteries used by various manufacturers represent significant progress. However, the industry's commitment to innovation goes beyond any single technology.

A prime example of this forward-thinking approach is BYD, a global giant not just in New Energy Vehicles, but also in shaping a sustainable transportation ecosystem. BYD's vision extends beyond the car itself. They are leaders in renewable energy generation, with a focus on solar photovoltaic technology, battery energy storage station, new energy vehicles, and rail transit, etc. This commitment is evident in their large-scale production of solar panels. But BYD doesn't stop there. They've also developed best-in-class energy storage solutions with their high-safety battery systems. This allows them to store the clean energy generated by solar power and use it to charge their NEVs, creating a truly closed-loop sustainable transportation system.
The NEV category encompasses a wider range of technologies than just electric vehicles. While EVs and plug-in hybrid electric vehicles (PHEVs) represent a significant portion of the market, other alternative fuel options are also making significant strides. Hydrogen fuel cell vehicles (FCVs) are gaining traction, offering extended range and rapid refueling times similar to gasoline vehicles. However, challenges related to hydrogen infrastructure development persist.
A Greener Future on the Horizon

As we stand on the brink of a new era in transportation, the rise of NEVs is more than a technological revolution; it's a societal transformation. Embracing NEVs is not just about choosing a cleaner mode of transportation; it's about reimagining our relationship with the environment and taking active steps towards a sustainable future.
The journey towards widespread NEV adoption is paved with challenges, from developing robust infrastructure for various fuel types to ensuring the sustainability of energy sources. Yet, the collective efforts of governments, industries, and individuals around the globe, signify a powerful commitment to overcoming these obstacles.

In the grand tapestry of efforts to combat climate change and promote sustainable living, NEVs shine as beacons of hope. As we continue to innovate and adapt, the vision of a greener, cleaner world becomes not just a possibility, but an inevitable destination. Together, let's drive towards a future where every journey contributes to the health of our planet, making the NEV revolution not just about transportation, but about building a more sustainable world for generations to come.

HNB and Lanka Property Web partnership redefines real estate financing

Lankapuvath | Colombo | 03-04-2024 |
Sri Lanka’s leading private sector bank, HNB PLC, proudly announces the renewal of its partnership with the premier property site, Lanka Property Web (LPW). This collaboration aims to offer customers exclusive financial tools to invest in a home of their own.

The collaboration is poised to revolutionize the home loan experience, offering unmatched convenience, transparency, and value to customers across the island. HNB and LPW were present at a ceremony recently to formalize the partnership at HNB Towers.

"We are delighted to join forces with Lanka Property Web to bolster our home loan offerings. This partnership represents a strategic move to leverage LPW’s extensive reach and expertise in the real estate sector, enabling us to serve our customers better and fulfill their homeownership aspirations," said HNB Assistant General Manager – Personal Financial Services (AGM – PFS), Kanchana Karunagama.

Delivering the best value to its customers, HNB will offer special interest rate benefits during the promotional period. Prospective homeowners can use convenient and flexible repayment options tailor-made to their budgets, together with doorstep mortgage advisory services provided by the bank’s dedicated agents, who will assist with the entire documentation needed for the facility. Notably, HNB’s backend processes ensure a speedy loan approval process.

"At Lanka Property Web, we are committed to facilitating seamless property transactions for our customers. Our partnership with HNB marks an exciting milestone in our journey to redefine the real estate landscape in Sri Lanka. By combining our strengths, we aim to streamline the home buying process and empower individuals and families to achieve their homeownership goals," said LankaPropertyWeb Managing Director, Daham Gunaratna.

With 256 customer centres, HNB is one of Sri Lanka's largest, most technologically innovative private banks. In addition to being among the Top 10 Best Corporate Citizens at their 14th time being honoured by the CCC BCCSA, HNB was also ranked Best Retail Bank in Sri Lanka for the 14th year at the Asian Banker Global Excellence in Retail Financial Services Awards 2024. They were also recognized with Best Service in Trade Finance (Asia Banks), Market Leader in Trade Finance (Asia Banks), and Best SME Bank at Asiamoney Awards 2023.

Furthermore, the Bank solidified its reputation in the sector by securing four prestigious awards at the renowned Euromoney Awards for Excellence in 2024, including being crowned as Best Market Leader in Trade Financial Services and receiving Best Service in Trade Financial Services in both Overall and Domestic categories.

HNB AGM - PFS, Kanchana Karunagama (fourth from left) and Lanka Property Web Managing Director, Daham Gunaratna (fifth from left) exchanging the MoU in the presence of (from left):
HNB Mortgage Advisor, Gayan Abeysinghe, HNB Manager - Home & Personal Loans, Sampath Dodanwela, HNB Manager - PFS, Asitha Fernando, Lanka Property Web Relationship Manager, Erin Krishanthi, and Lanka Property Web Senior Sales Manager, Kasun Wijekoon.

SAMSUNG OFFERS "AVURUDU SPECIAL"

Lankapuvath | Colombo | 03-04-2024 |
Make this Avurudu Spectacular with Samsung Sri Lanka's Galaxy A05 and A15 Offers

As the festive spirit of Avurudu fills the air, Samsung Sri Lanka is gearing up to make this celebration even more special with exclusive offers on some of its most popular Galaxy smartphones. Embrace the essence of the Sinhala and Tamil New Year with Samsung's enticing discounts and exciting deals on the Galaxy A05 and A15 models.

Recognizing the importance of Avurudu, or the Sinhala and Tamil New Year to the local customers, Samsung Sri Lanka is delighted to introduce a range of exciting offers this Avurudu season. Among these offers, customers can enjoy a remarkable 17% discount on the Galaxy A05, resulting in savings of up to Rs. 7,846, with an offer price of just Rs. 38,999. Additionally, the Galaxy A05s is available with a generous 10% discount, with prices starting from LKR 60,639 onwards. Furthermore, customers can experience the power of 5G with the Galaxy A15 5G, which also comes with a 10% discount, with prices starting from Rs. 84,322 onwards. These offers are designed to make upgrading to the latest Galaxy smartphones more accessible and affordable for customers during the festive season.

Further, Samsung is also introducing the Break-Free Offer, providing a 12-month one-time screen replacement with savings of Rs. 15,000. This exclusive offer is applicable to Galaxy A05, A05s, and A15 5G models, ensuring peace of mind for customers who choose Samsung for their smartphone needs.

Mr. Sang Hwa Song, Managing Director of Samsung Sri Lanka, expressed his excitement about the Avurudu offers, emphasizing the importance of celebrating this special time with customers. "Avurudu is a time of joy, togetherness, and new beginnings. At Samsung, we believe in making every celebration memorable for our customers. With our exciting discounts and exclusive benefits, we aim to enhance the Avurudu festivities and bring smiles to the faces of our valued customers."

To avail of these exclusive offers, customers can visit their nearest Samsung authorized dealer or explore the official Samsung Sri Lanka website. Whether it's upgrading to a new smartphone or enjoying the peace of mind offered by the Break-Free Offer, Samsung is committed to ensuring a delightful experience for its customers this Avurudu season.

As Sri Lanka's No. 1 smartphone brand, Samsung has been honored with the prestigious title of 'People's Youth Choice Brand of the Year' for four consecutive years by SLIM Sri Lanka's review of the country's most valuable brands. With a vast customer base encompassing all age groups, Samsung's dedication to meeting the needs of the Gen Z and Millennial segments remains unwavering.

Niluksha Myelvaganam

Virtusa Discusses Pillars of Transformation Across HR, Brand, Technology and Sales

Lankapuvath | Colombo | 10-12-2023 |
Claude Gunasekera | Virtusa, the global provider of digital engineering solutions hosted Brian Jochum, the company’s Chief Marketing Officer and a member of the Global CXO team in Sri Lanka recently. During his visit, Jochum visited the Virtusa offices in Sri Lanka, met with the local leadership and addressed the media at an outreach event. Jochum’s visit to Sri Lanka followed his visit to Virtusa offices in India.

The media outreach event saw the participation of the local leadership of Virtusa, representatives from partner universities, members of local IT industry bodies and the media, which sparked insightful discussions among all present.

Naresha Supramaniam, Business Head (APAC) and Country Head (Sri Lanka), highlighted Virtusa's dynamic evolution, underscored by the acquisition by private equity firm Baring Private Equity Asia and subsequently, the EQT Group, one of Asia's largest private equity firms. Supramaniam emphasized on the enrichment of the company with global management expertise and outlined the multifaceted transformation occurring across the pillars of technology, sales, brand, and HR.

Supramaniam proudly noted Sri Lanka's crucial role in Virtusa's global workforce and reaffirmed the company’s commitment to growing the technology centre in Sri Lanka over the coming years. "In just the past month, we've seen a large number of new opportunities being allocated to Sri Lanka, showcasing our confidence in the local talent to shine on the global stage," said Supramaniam. He also drew attention to Virtusa's competitive stature in the global marketplace, competing with industry peers listed among the best in the world.

With a workforce exceeding 35,000 across more than 50 offices in over 25 countries, Virtusa stands out in the industry. Supramaniam provided quantitative insights, noting Virtusa's high Net Promoter Score which places the company in the top percentile of its industry globally. Additionally, it was mentioned that in a recent study, it emerged that most of Virtusa's clientele regard the company as a top-tier global solutions provider based on the importance and complexity of the work Virtusa undertakes.

In his segment on the Engineering First approach and stakeholder impact, Brian Jochum discussed Virtusa's approach to engineering excellence and its impact on stakeholders. Jochum's insights offered a deeper understanding of the company's strategic positioning and its commitment to delivering high-value solutions.

The Engineering First mindset was credited as a unifying philosophy which draws from the company’s rich engineering heritage, its unique approach towards solving problems for some of the world’s largest businesses and the opportunities it creates for the talent at Virtusa to learn and perform at the highest levels.

Inoka Dias, the incoming Head of HR (Sri Lanka), concluded the session with a vote of thanks to all participants, acknowledging the collective efforts that have shaped Virtusa's journey. Dias underscored Virtusa's transformational phase, focusing on commercial, tech, and talent transformation, coupled with its fresh brand perspective. She highlighted the ongoing efforts to upskill and develop the talent at Virtusa, equipping them with the competencies necessary to maintain a competitive edge. The technology transformation supporting an enhanced employee experience throughout their lifecycle was also a key point.

Dias encapsulated Virtusa's philosophy of creating "Glocal" (global and local) opportunities, building a future-proof workforce, and contributing significantly to Sri Lanka's economy in the high-tech knowledge and service sectors. She concluded by expressing gratitude to all stakeholders and looking forward to continued partnerships in the coming year and beyond.

About Virtusa
Virtusa Corporation is a global provider of digital business strategy, digital engineering, and information technology (IT) services and solutions that help clients change, disrupt, and unlock new value through innovative engineering. Virtusa serves Global 2000 companies in the Banking, Financial Services, Insurance, Healthcare, Communications, Media, Entertainment, Travel, Manufacturing, and Technology industries.

Virtusa helps clients grow their businesses with innovative products and services that create operational efficiency using digital labour, future-proof operational and IT platforms, and rationalization and modernization of IT applications infrastructure. This is achieved through a unique approach blending deep contextual expertise, empowered agile teams, and measurably better engineering to create holistic solutions that drive the business forward at unparalleled velocity enabled by a culture of cooperative disruption.

Virtusa is a registered trademark of Virtusa Corporation. All other company and brand names may be trademarks or service marks of their respective holders.

(Sulochana Perera
Mercury PR)

Samsung Continues to Pioneer the Future of TV with 8K Technology

Lankapuvath | Colombo | 03-11-2023 |
Colombo, 02nd November 2023 - Samsung Electronics, the global television technology leader, has maintained its steadfast commitment to pushing the boundaries of the industry. With an illustrious history of innovation and an unrelenting quest for superior picture quality, Samsung has consistently guided the evolution of TV technology. Today, Samsung stands as a household name, setting new standards for picture quality and ushering in the era of Ultra High Definition (UHD) screens.

A History of Innovation
In 1977, Samsung introduced the first color TV in Korea, the Color Economy TV, inaugurating the color television era in the country. This pioneering achievement laid the foundation for Samsung's future as a television technology trailblazer. Fast-forward to 2009, when Samsung launched its groundbreaking LED TV, incorporating light-emitting diodes (LEDs) to deliver unparalleled picture quality, marking a significant milestone in pushing the boundaries of TV technology.

In 2017, Samsung's introduction of the first QLED TV, based on cadmium-free quantum dot technology, offered exceptional picture quality and 100% color volume, cementing the company's position as a technological leader in the industry. The year 2018 witnessed another significant leap as Samsung unveiled the QLED 8K model, uniting 8K resolution with their proprietary quantum dot technology. This TV featured Direct Full Array and 8K AI Upscaling, marking the commencement of the 8K era.

Looking ahead, in 2020, Samsung revealed the world's first bezel-less TV, eliminating bezels from around the display entirely. A year later, they introduced Neo QLED technology, founded on Quantum Mini LED displays, further solidifying their position as an industry leader. Samsung's unwavering commitment to innovation underscores their dedication to providing consumers with cutting-edge products that cater to their evolving needs.

Striving for Superior Picture Quality
The cornerstone of Samsung's success in the television industry has been their relentless pursuit of superior picture quality. According to Youngseok Han from the H/W Lab, "good picture quality" is achieved when viewers feel as though they are witnessing the on-screen images firsthand, creating a sense of reality. To attain this level of picture quality, several factors come into play, including high resolution, high luminance, excellent color expression, and well-balanced cutting-edge technologies.

Han emphasizes the importance of balance in enhancing picture quality, stating that the most critical factors are how different technologies work together to reduce distortion, reproduce colors accurately, create sharp contrast for vivid, clear images, and ensure smooth and fluid motion on the screen.

Samsung's dedication to delivering top-notch picture quality is evident in their 2023 Neo QLED TV, featuring the innovative Real Depth Enhancer technology. This technology is rooted in an understanding of human behavior, utilizing AI to separate objects from their background, creating a greater sense of depth and making on-screen images truly pop. Neo Quantum Matrix Pro technology further enhances fine details by precisely controlling quantum mini LEDs, elevating the viewing experience to new heights.

8K Technology in the Modern Age
The world is currently witnessing an explosion of new content, with thousands of new media pieces being published daily across various platforms. The rise of 8K technology has enabled anyone to create and enjoy content in ultra-high resolution. Sangmin Lee, Head of the Picture Quality Solution Lab, highlighted the growth of 8K content on social media channels and the creation of digital artworks in 8K.

Lee added that they've included a "YouTube Videos in 8K" feature in the 2023 Neo QLED TV, enabling users to explore 8K content and digital artworks, such as NFT images, with ease. Samsung is also a driving force behind the 8K content ecosystem, leading the 8K Association, a global non-profit organization aimed at setting 8K standards and expanding 8K content.

The Future of Picture Quality
As Samsung continues to push the boundaries of picture quality in the 8K era, their team of TV professionals remains focused on delivering the best possible viewing experience to consumers.

Youngseok Han aims to enhance algorithms and components to make the picture quality "more real than real." Hyunchul Song strives to optimize products to provide high-quality experiences to as many viewers as possible. Sangmin Lee's ultimate goal is to offer superb picture quality that goes beyond watching content, providing viewers with experiences that seem more real than reality itself.

In conclusion, Samsung's innovative technologies have redefined the television landscape and set new standards for picture quality. The company's unwavering commitment to innovation and dedication to creating exceptional viewer experiences continue to drive the industry forward.