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STING® ROLLS OUT ITS 'TASTE THE CURRENT' CAMPAIGN IN SRI LANKA

Lankapuvath | Colombo | 05-06-2024 |
Launches digital film to accompany its new Taste The Current Campaign

PepsiCo's Sting® is all set to jolt consumers in Sri Lanka with its latest campaign, 'Taste the Current’. The campaign aims to invigorate the youth, featuring a lively new film that creatively and playfully embodies the brand's proposition.
The film creatively encourages consumers to electrify their moments with a sip of Sting®. The narrative unfolds with a scene featuring a girl stranded on a highway with a seemingly malfunctioning car. A helpful boy approaches her, suggesting another attempt at ignition. When the car still refuses to start, the boy surprises her by retrieving a chilled crate of Sting® from his vehicle. The film creatively illustrates how a sip of Sting® gives a jolt that prompts the protagonist to perform lively dance moves. Fueled with newfound zeal, he successfully jump-starts the car, impressing the girl and leaving her visibly invigorated. The commercial concludes by creatively reiterating the brand's ethos with the tagline ‘Taste the Current’.
Speaking about the launch of Sting’s new campaign, Anuj Goyal, Associate Director, Sri-Lanka region, PepsiCo, said, “We're thrilled to unveil our newest digital campaign in Sri Lanka. Sting distinguishes itself with its exceptional taste, making the consumers feel exhilarated. The new film is an interesting and fun take on electrifying the moment with the help of Sting and we are confident that this film will resonate strongly with our consumers who are always on-the-go.”
The new Sting® film will be amplified via a robust 360-degree campaign spanning digital, outdoor, and social media. The campaign will be extended across the country through various consumer touchpoints across the year. Sting® is available in a single-serve PET pack of 250 ml across all modern and traditional retail outlets in Sri-Lanka, as well as on leading e-commerce platforms at a price of LKR 120.
For more information, follow @stinglanka and facebook.com/Stinglanka
Click here to view the film – https://youtu.be/XnXNdopvCmQ

BOI Sri Lanka Recognizes Virtusa as Outstanding Exporter

Lankapuvath | Colombo | 09-05-2024 |
Virtusa Corporation, a global provider of digital business strategy, digital engineering, and IT services and solutions, was recognized as one of the Most Outstanding Exporters in the Services category by the Board of Investment of Sri Lanka (BOI), at the Awards Ceremony held at the Presidential Secretariat recently. Virtusa was among 30 organizations that were felicitated by the BOI for their significant contributions in export performance and foreign direct investment (FDI). The award ceremony - graced by President Ranil Wickremesinghe, Minister of Investment Promotion Dilum Amunugama, and BOI Chairman Dinesh Weerakkody – was held in celebration of the 45th anniversary of the BOI.

President Wickremesinghe commended the pivotal role played by companies under the purview of the Board of Investment in driving Sri Lanka’s economic growth, commenting that the country’s next endeavor is to evolve into a highly competitive, export-oriented economy. The ceremony also provided the ideal platform for the President to confirm the Government’s commitment to advancing the digital economy, announcing plans to establish a new digital exchange agency in Sri Lanka, and allocate funding for Artificial Intelligence (AI) initiatives.

“We are honored to receive this accolade from the Board of Investment of Sri Lanka in recognition of not only Virtusa’s contribution to the export performance of the country, but also our dedication towards driving growth across the technology services industry of Sri Lanka over the last five years,” Shehan Warusavithana, Senior Vice President – Technology at Virtusa commented. “It is also testament to the relentless pursuit of excellence by every member of our team in Sri Lanka, without whom this milestone achievement would not have been possible.”

Shehan Warusavithana, Senior Vice President – Technology accepted the award from President Wickremesinghe on behalf of Virtusa during the event, with Denver De Zylva, Senior Vice President and Global Head of Sustainability and Facilities also present at the event.

About Virtusa
Virtusa Corporation is a global provider of digital engineering and technology services and solutions for Forbes Global 2000 companies in the financial services, healthcare, communications, media, entertainment, travel, manufacturing, and technology industries worldwide. At Virtusa, digital engineering is at the heart of everything we do. We are 30,000 builders, makers, and doers that partner with customers to reimagine enterprises and creatively build solutions to the most pressing business challenges that move them to the forefront of their industries.
Virtusa's unique Engineering First approach means never presenting an idea we can't execute. With deep industry expertise and empowered agile teams made up of world-class talent, we think about execution early in the process, because the earlier you think about execution the earlier an idea can have an impact. Solving from the inside out enables businesses to respond swiftly to changing needs with improved quality, lower costs, and lasting results.
Virtusa is a registered trademark of Virtusa Corporation. All other company and brand names may be trademarks or service marks of their respective holders.


PHOTOS

1: (L-R) Denver De Zylva; Senior Vice President and Global Head of Sustainability and Facilities at Virtusa, President Ranil Wickremesinghe, and Shehan Warusavithana; Senior Vice President – Technology at Virtusa

2: Virtusa being recognized as the Outstanding Exporter among many esteemed corporations

3: Shehan Warusavithana, Senior Vice President – Technology accepting the award from President Ranil Wickremesinghe on behalf of Virtusa

LOLC Finance relocates Wellawatta branch

Lankapuvath | Colombo | 09-05-2024 |

Conrad Dias and Krishan Thilakaratne jointly cutting the ribbon to open the branch

LOLC Finance relocated its Wellawatta branch to its very own property at No 501, Galle Road recently.
The opening ceremony was held on May 2nd, with the presence of Conrad Dias, Chairman of LOLC Finance PLC and Krishan Thilakaratne, Director/CEO of LOLC Finance PLC, together with the LOLC management team, key officials, staff members, customers and well-wishers.
The state-of-the-art design and technology of the new branch reflect LOLC Finance’s core values, aligning with its role as an economic catalyst that supports local businesses and strengthens trading and export sectors. With an industry asset portfolio valued at Rs. 373 Billion as of December 2023, LOLC Finance is poised for significant growth. Renowned for pioneering initiatives like Foreign Currency Savings accounts, SWIFT transactions, and iPay the lifestyle payment app, the company continues to set industry benchmarks.

LOFC moves its branch to Wellawatta

Lankapuvath | Colombo | 09-05-2024 |
Lanka ORIX Finance PLC (LOFC) moved its branch in Wellawatta to a new and spacious location at 124 A, Galle Road, Wellawatta recently.

The newly relocated branch was ceremonially declared opened by the Chairman of Lanka ORIX Finance and Group Managing Director/CEO of the LOLC Group Mr. Kapila Jayawardena. Managing Director/CEO of Lanka ORIX Finance, Mr. Brindley de Zylva; CEO of LOLC Factors Ltd and Chief Officer Metropolitan Branch Network, Mr. Graham Lawrence; General Manager/Chief Officer – Branch Network, Mr. Ashan Nissanka AGM – Metro Region, Mr. Isaac Devshankar together with members of the senior management and staff were also present.

Speaking at the opening ceremony, Mr. Kapila Jayawardena said, “The burgeoning city of Wellawatta has been a strategic location for LOFC. Since establishing this branch in 2009, we have had the privilege of serving customers from various segments and building close relationships with them. Due to the increased demand for our services, we have relocated our branch to this new convenient location which is easily accessible and strategically situated. We are offering ample parking and a modern spacious setting with increased staff strength, all ready to serve our customers swiftly and efficiently. We are proud to note that today, LOFC has well over 134 service points to service its increasing customer base across the country.”

The branch will offer its customers Fixed Deposits & Savings, Leasing & Loans, Islamic Finance, Insurance, Working Capital & Factoring, Hire Purchase among others.

Tokyo Cement Salutes Top Performers at 2024 Annual Gala Dealer Convention

Lankapuvath | Colombo | 09-05-2024 |
By Anusha Maureen

Tokyo Cement Group recently hosted their top-performing dealers to the prestigious Annual Dealer Convention 2024, held at the Cinnamon Grand Colombo. The star-studded awards night, befitting the outstanding performance of the channel sales partners, recognised over 140 top performers from across the island, who walked away with grand prizes.
City Hardware & Stores – Jaffna, Ancheneyer Cement & Hardware Dealer – Batticaloa, National Trading Stores – Kurunegala, Shanmugam Stores – Kilinochchi, Emerald Hardware – Uduppiddy and Hansika Transport – Katuneriya were crowned best among the best of 2024 at the annual awards ceremony organised by the cement giant.
Held under the auspices of the executive management of Tokyo Cement Company (Lanka) PLC, including the Managing Director - Mr. S.R. Gnanam, Group COO - Mr. M. Thayananthan, Consultant Director - Mr. Christopher Fernando, and Group General Manager – Marketing, Mr. Dashantha Udawatta, the event brought together the Tokyo Cement Dealers from across the island who were treated to a memorable celebration.
The Managing Director of Tokyo Cement Company (Lanka) PLC, Mr. S.R. Gnanam offered his highest commendations to the entire sales network for their unwavering cooperation that enabled Tokyo Cement to overcome what could be described as one of the most challenging years in the history of business. Speaking of the tough economic situation of the country, Mr. Gnanam reiterated how despite a turbulent marketing environment, Tokyo Cement was able to fulfil its national duty by contributing to uplift the lives of our fellow citizens, all thanks to the steady support extended by the Company’s dealers and distributers.
The Annual Dealer Convention is the primary event to recognise and reward Tokyo Cement Dealers spread across every part of the island. The event celebrates their achievements during the year, backed by Tokyo Cement Group’s trusted range of household cements, concrete and cement-based value-added products, synonymous with quality and reliability. Tokyo Cement together with its dealer network have established a prestigious set of brand names, including; NIPPON CEMENT, TOKYO SUPER, NIPPON CEMENT PRO and ATLAS CEMENT, and TOKYO SUPERMIX Ready Mixed Concrete, in addition to the innovative portfolio of cement-based value-added products, starting with TOKYO SUPERBOND, TOKYO SUPERSEAL and TOKYO SUPERCAST among others, that have transformed and augmented the local construction industry.
As a truly homegrown Sri Lankan corporate Tokyo Cement Group has enriched our nation for over four decades through local value creation, in which the Company’s dealer network plays a crucial role. Having earned its reputation as the most trusted supplier of high-quality products and solutions backed by superior customer service, Tokyo Cement Group has solidly reaffirmed its position as the leading partner in Nation-building.
Photos:

Top Category Winners of the Tokyo Cement Annual Dealer Convention 2024 with the Managing Director, Group COO and Group General Manager – Marketing of the Tokyo Cement Group

SL COFFEE FESTIVAL TO ELEVATE NEW HEIGHTS WITH AUSTRALIA'S MDF AND JETWING HOTELS

Lankapuvath | Colombo | 09-05-2024 |
Anusha Maureen

The Lanka Coffee Association (LCA) is delighted to announce the highly anticipated 3rd Edition of the Sri Lanka Coffee Festival, in collaboration with Australia’s Market Development Facility (MDF) and Jetwing Hotels. This announcement was made during a press conference convened by the LCA to unveil the exciting details of this year's festival.

Kushan Samararatne, Chairperson of the Lanka Coffee Association, expressed his excitement about the upcoming festival, stating, "The Sri Lanka Coffee Festival has become a hallmark event for coffee enthusiasts, professionals, and industry stakeholders. We are proud to partner with Australia’s Market Development Facility and Jetwing Hotels to elevate this year's festival to new heights."

The Sri Lanka Coffee Festival has evolved into a premier event that celebrates the illustrious heritage of coffee in Sri Lanka, champions sustainable practices, and nurtures innovation within the industry. This year's festival promises to be a spectacular showcase of the finest coffees, talents, and trends in the coffee world.

One of the highlights of the Sri Lanka Coffee Festival is the esteemed LCA Barista Championship. This championship not only brings together the best baristas from across the country but also serves as a platform for them to demonstrate their expertise and passion for coffee.

Maryam Piracha, Country Director for MDF, shared her enthusiasm, stating "Our partnership with the Lanka Coffee Association underscores our commitment to supporting the development of the coffee industry with sustainable practices and empowering local coffee communities. We look forward to a successful and impactful festival."

"Jetwing Hotels is honored to be part of such a prestigious event that not only celebrates coffee but also promotes tourism and cultural exchange. We are excited to host the grand finale of the LCA Barista Championship at one of our premier locations." added Dmitri Cooray, Managing Director of Jetwing Hotels

The 3rd Edition of the Sri Lanka Coffee Festival will feature three preliminary rounds in Jetwing Lake (Dambulla), Jetwing Lighthouse (Galle), and Jetwing Colombo 07, culminating in the grand finale in Galle alongside the festival. Stay tuned for more updates on this exciting event that promises to delight coffee enthusiasts and industry stakeholders alike. All interested parties can contact Kushan (070-360-6066) or Ruwin (076-760-3376) for more information.

SOZO to Hydrate Royal Rowing Crew

Lankapuvath | Colombo | 05-04-2024 |


COLOMBO, April 2 – SOZO Beverages, a renowned purveyor of premium beverages, proudly announces its collaboration with the Royal College Colombo Rowing Team. This strategic partnership sees SOZO Beverages providing specially developed hydration drinks to reinforce the team's competitive edge.

As the Royal College Rowing Crew readies itself for the upcoming season, this alliance couldn't come at a more opportune moment. With intensive training regimes and challenging competitions looming, optimal hydration becomes paramount for achieving peak performance and swift recovery. SOZO’s' repertoire of naturally enriched electrolyte beverages is meticulously crafted to replenish fluids, rebalance electrolytes, and augment endurance, ensuring that athletes can excel both on and off the water.

"We are elated to join forces with the Royal College Rowing Crew and assist them in realizing their athletic aspirations," remarked Dushyantha De Silva, Managing Director of SOZO Beverages. "At SOZO, our commitment lies in providing athletes with superior beverage solutions to maximize their performance and recuperation. We eagerly anticipate hydrating the Royal College Rowing Crew and contributing to their journey towards triumph."


Banumathi Balasubramaniam